DocumentationInstagram Business or Creator
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Directlee works with Instagram Business or Creator accounts. Personal accounts cannot use messaging automations through Meta.

After you switch, return to Directlee and refresh your connection under Settings → Connections.

Business or Creator?

Both work with Directlee.

  • Business: shops, local services, brands, agencies.
  • Creator: influencers, artists, public figures, content creators.

If you are unsure, pick the one that fits how you use Instagram today. You can change later in Instagram settings.

Before you start

  • Install the latest Instagram app on your phone (recommended).
  • Log in to the same Instagram account you want to use in Directlee.
  • Switching makes your profile public (Meta requirement for professional accounts).

Steps in the Instagram app

  1. Open Instagram and tap your profile picture (bottom right).

    Step 1: Open your Instagram profile
    Step 1: Open your Instagram profile

  2. Tap the menu (three lines, top right), then Settings and activity.

    Step 2: Open Settings and activity
    Step 2: Open Settings and activity

  3. Scroll to For professionals, then tap Account type and tools.

    Step 3: Account type and tools
    Step 3: Account type and tools

  4. Tap Switch to professional account (or Switch account type if you already use a professional account).

    Step 4: Switch to professional account
    Step 4: Switch to professional account

  5. Choose a category that describes what you do, then continue.

    Step 5: Choose a category
    Step 5: Choose a category

  6. Select Business or Creator, then tap Next.

    Step 6: Choose Business or Creator
    Step 6: Choose Business or Creator

  7. Add contact details if you want, or skip. Finish the flow until you return to your profile.

    Step 7: Finish setup
    Step 7: Finish setup

  8. Optional: Meta may offer to connect a Facebook Page during setup. You can connect now or skip and follow Link Instagram to a Facebook Page later.

Steps on instagram.com (optional)

  1. Open instagram.com and log in.
  2. Click More, then Settings.
  3. Under For professionals, click Account type and tools.
  4. Click Switch to professional account, pick Business or Creator, and confirm.

Back in Directlee

  1. Go to Settings → Connections.
  2. Connect or reconnect Instagram.
  3. If you see a warning about account type, tap the refresh icon next to your status and try again.

Troubleshooting

  • Still shows Personal: log out of Instagram in the app, confirm you switched the correct account, then repeat the steps.
  • Automations still blocked: link your Instagram to a Facebook Page. See Link Instagram to a Facebook Page.
  • Connection errors: see Common Issues or reconnect from Settings → Connections.
Switch to an Instagram Business or Creator account | Directlee